Emily has learned a lot about sales in a relatively short period of time with Thirty-One. I know she has raved about the tips she has gotten at National Conference every year. She has learned by the examples of other Directors. She has listened to her fantastic coaches. But some things you learn the hard way.
When someone contacts you about buying something, setting up a party or for more information on joining your team, you must respond immediately. Chances are, that person has made inquiries in more than one place. The person who responds with a thoughtful answer first is more likely to convert that sale or sign up a new team member. We learned this the hard way back when Emily still worked full-time in addition to her job as a Senior Director with Thirty-One Gifts. She would not be able to call or email in response until that night or maybe even the next day, by which time the person would have in many cases moved on.
No matter what else is going on (sometimes including sleeping and eating), those initial inquiries about joining Thirty-One or a new customer get answered immediately. So far, this policy is yielding dividends. Note: while it is important to be attentive to current customers and team members, this policy is for new inquiries only. It would be way too stressful to apply this to every single business call or email and have the potential to run you ragged. It’s like ER triage in a way; the existing team members and customers are like stabilized patients and the new contact is fresh off the ambulance. Both require attention, but it’s important to prioritize.